As AI-powered tools increasingly manage our daily tasks, more people are seeking ways to unplug and engage with the physical world. The movement, often called the “analog lifestyle,” focuses on slowing down, enjoying hands-on activities, and reclaiming moments from screens and generative AI.
The phenomenon is growing, even if hard to measure precisely. Hobbies traditionally seen as old-fashioned, such as knitting, painting, and crafting, are seeing a resurgence. Arts and crafts retailer Michael’s has reported a 136% increase in searches for “analog hobbies” over the past six months. Sales of guided craft kits rose 86% in 2025, with projections showing another 30% to 40% increase this year. Yarn kits, long associated with traditional hobbies, jumped 1,200% in popularity. Stacey Shively, Michael’s chief merchandising officer, explained that the company plans to expand in-store sections dedicated to these materials as demand continues to grow.
A large part of the attraction comes from its mental health advantages, as many people now turn to crafting and other analog pastimes to escape nonstop online browsing, especially following the isolation and digital burnout brought on by the Covid-19 pandemic.
Encountering analog in person
CNN Business reporter Ramishah Maruf chose to explore the analog lifestyle firsthand. Over a 48-hour period, she put aside nearly every modern device she owned, including three iPhones, a MacBook, two large desktop monitors, a Kindle, and an Alexa. The experience went beyond stepping away from technology; it centered on breaking the cycle of automatic scrolling and regaining command of her time and focus.
For many, stepping away from screens is a cultural and personal choice rather than a strict digital detox. Shaughnessy Barker, a 25-year-old living in British Columbia, has embraced an analog approach fully. She uses a landline at home and a “dumb phone” app when away, emphasizing personal interaction through calls or letters rather than social media. Barker describes herself as “an AI hater to my core,” having grown up listening to vinyl records and collecting VHS tapes, DVDs, and cassettes. She hosts tech-free craft nights and wine evenings, writes handwritten notes, and sets strict boundaries on her computer usage.
Even dedicated analog enthusiasts like Barker face challenges. Much of her work—running a vintage shop and a “snail mail club”—requires the internet, highlighting the tension between embracing offline living and managing practical responsibilities in a digital world. Barker acknowledges the paradox: using TikTok to promote a tech-free lifestyle illustrates the balancing act required to live analog in a digital age.
Why analog lifestyles are appealing
Many individuals increasingly embrace analog approaches in reaction to AI-generated content, often labeled as “AI slop,” a term used by Avriel Epps, an AI researcher at the University of California Riverside, who portrays it as monotonous, draining, and devoid of originality, while the analog movement itself does not reject technology but instead encourages participants to weave selected offline experiences into their daily routines.
Some choose small but meaningful changes: replacing streaming services with a vintage iPod, taking film photographs instead of endless digital snaps, or using a physical alarm clock instead of a smartphone. These choices create tangible results and reduce digital dependency. Epps emphasizes that going analog is less about rejecting information and more about limiting how much the digital world knows about an individual, such as stepping away from Google’s ecosystem or observing screen-free Sundays.
The appeal extends beyond personal satisfaction. For many, hands-on hobbies provide focus, creativity, and relaxation in ways that AI-driven entertainment cannot. During Maruf’s 48-hour experiment, she found that crafting, reading, and journaling freed up time that would otherwise be lost to scrolling. Activities like knitting, painting, or tackling physical projects allow participants to see immediate, tangible results from their efforts, reinforcing a sense of accomplishment.
Community and connection through analog hobbies
Analog activities frequently draw people together, opening up screen-free social moments. Maruf witnessed this directly at a knitting circle in a Brooklyn library, where attendees of various ages exchanged advice and showcased their projects while staying completely unplugged. Tanya Nguyen, a frequent participant, noted that knitting provides a tactile way to unwind while keeping phones out of the picture.
Offline activities encourage mindfulness and presence, which many participants say is hard to achieve when interacting primarily through digital devices. By focusing on the tangible—whether it’s stitching a scarf, journaling, or reading a physical book—analog enthusiasts find both satisfaction and community. For Maruf, her analog experiment allowed her to complete tasks like finishing “Wuthering Heights,” sending a handwritten postcard, and beginning a knitting project, creating a tangible sense of accomplishment beyond work or online obligations.
Challenges of living analog in a connected world
Despite its appeal, fully adopting an analog lifestyle presents challenges. Many responsibilities still require digital tools, from professional work to personal communications. Even devoted practitioners must navigate the tension between embracing offline life and participating in online systems necessary for daily life.
Additionally, the trend also underscores contrasts between generations, as younger adults raised around technology often struggle to completely step away from their screens. Yet as the analog lifestyle becomes more appealing, even limited practices such as starting the day without devices, pursuing offline pastimes, or reducing social media use can offer substantial relief from digital overload and AI saturation.
The movement also reflects a cultural shift in attitudes toward technology. Increasingly, people are questioning the role of AI in daily life, seeking experiences that prioritize creativity, authenticity, and personal engagement over speed and convenience. By slowing down, focusing on tangible projects, and reducing reliance on AI-generated content, participants reclaim autonomy over their time, attention, and creativity.
An expanding cultural transformation
The rising enthusiasm for analog hobbies reflects far more than a passing fad, as companies like Michael’s have noted sharp increases in both sales and searches for analog-centered products, indicating that many Americans are turning to offline pastimes as a way to practice self-care and push back against constant digital saturation.
While full digital abstinence is often impractical, the analog lifestyle demonstrates the value of selective offline engagement. By integrating screen-free activities into daily routines, individuals can regain focus, reduce stress, and create meaningful results that AI cannot replicate.
Ultimately, the analog lifestyle represents both a personal and societal response to an increasingly AI-driven world. It emphasizes slowing down, appreciating tangible accomplishments, and reconnecting with both the physical environment and the people around us. Whether through crafts, reading, or simply reducing screen time, the movement encourages individuals to reclaim aspects of life that technology often overshadows, offering a path toward balance in the digital era.
As more individuals embrace these offline habits, it becomes evident that analog living has evolved beyond a passing trend, emerging instead as a widespread cultural movement that values deliberate, tactile experiences within an era shaped by AI and digital ease.
